6 Business Development Marketing Tips for Social Media



You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. There are a lot of articles on how using social media can help promote your brand image and how it can generate web traffic for your main business website.


You have to keep in mind that that social media is just a marketing tool and it is only effective when used properly to promote your business.


Then, the key question for your business is “How can I use social media to generate real revenue and customers?”


In this article we are going to give you 6 Business Development Marketing Tips for using Social Media.


Let´s start!

1. Go where your customers are and not where you are comfortable

To be successful in using social media your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with.

To find your customers on social media sites consider the following:

• Conduct a survey among your customers or potential customers.

• analyze and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.

• Review marketing research or statistical information on the usage and demographics of the different social media sites.


2. Engage and interact

The participation of your business in social media should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. Your value as a participant is judged by the value that you provide to the community as a whole.

This in turn will provide a new customer acquisition channel using the share and like capabilities of the social media world.

You can achieve this by freely sharing relevant, interesting and useful information.

3. Research your competitors’ activities


You need to gather competitive information of your top five competitors’ use of social media. The information you should analyzed is:


• The social media sites that they actively participate

• The type of content they publish

• The number and type of followers, fans and views

• The products, programs or events promoted



4. Release offers and programs that are exclusive to your social media channels


You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.



5. Be authenticity and transparency


The words "authenticity" and "transparency" are a bit overused today, however, these are cornerstones to be successful with social media.

This is the foundation to build trust and connections with real people on social media groups and networks. Because business are made by people and if you are able to connect with them in an authenticity and transparency you will growth your business.



6. Always test and refine based on results generated


Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You have to test, gather results and analyze them, and then see where they can be improved.



If you apply these 6 Marketing Tips for using Social Media, you will get the foundation for success building and growing your business using these communication channels.


We appreciate your feedback and would like to hear from you on how you are handling these marketing challenges, send your comments to info@contract-biotechnology.com

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